Client 1 – Top Part Holdings
Creating a Visual Identity and Developing the Brand
The Brief
In 2011, Top Part Motor Factors had 12 stores and a turnover of €13.5 million. Each store had an individual identity. Initially the focus was to tweek the existing identity and create a strong visual identity, suitable for multi-applications. We needed to shift public perception from being individual local stores operating in isolation by applying the revamped logo and brand colours and bringing unity and recognition across all stores. The focus was also to raise customer and public awareness of Top Part (having a national network) and operating as a dominant presence in the Irish motor factor market.
The Result
Today (2021), Top Part has 20 stores nationwide, the latest openings in Dublin and Cork. With over 200 staff and in excess of €50 million turnover, the Top Part brand is continuing to grow through innovative services, products, tools, workshop equipment, stocking programmes and educational seminars and workshops.
Ongoing Responsibilities
Brand development
Weekly, monthly and annual Top Part news, product and service promotions
Front and internal store design
Vehicle signage
Website development and maintenance
Trade Shows and Promotions
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Tom Moore of Janus Design & Branding has worked with us for over a decade. What differentiates him from others in this field is his ability to grasp and understand us, our customers and in turn communicate who and what we are, our products and services to our target market. He has a passion, work ethic and a no nonsense approach in taking responsibility to see projects completed and delivered on time.
ENQUIRIES
Get In touch below
Postal Address
Janus Design, Ballycullane, Glin, Co. Limerick, V94 K096
Telephone
087-6765891