Client 1 – Top Part Holdings

Creating a Visual Identity and Developing the Brand

The Brief

In 2011, Top Part Motor Factors had 12 stores and a turnover of €13.5 million. Each store had an individual identity. Initially the focus was to tweek the existing identity and create a strong visual identity, suitable for multi-applications. We needed to shift public perception from being individual local stores operating in isolation by applying the revamped logo and brand colours and bringing unity and recognition across all stores. The focus was also to raise customer and public awareness of Top Part (having a national network) and operating as a dominant presence in the Irish motor factor market.


The Result

Today (2021), Top Part has 20 stores nationwide, the latest openings in Dublin and Cork. With over 200 staff and in excess of €50 million turnover, the Top Part brand is continuing to grow through innovative services, products, tools, workshop equipment, stocking programmes and educational seminars and workshops.


Ongoing Responsibilities

Brand development

Weekly, monthly and annual Top Part news, product and service promotions

Front and internal store design

Vehicle signage

Website development and maintenance

Trade Shows and Promotions

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Top Part Graphic Design Work

Tom Moore of Janus Design & Branding has worked with us for over a decade. What differentiates him from others in this field is his ability to grasp and understand us, our customers and in turn communicate who and what we are, our products and services to our target market. He has a passion, work ethic and a no nonsense approach in taking responsibility to see projects completed and delivered on time.

Donie Dillane

Managing Director, Top Part Holdings


Get In touch below

    Postal Address

    Janus Design, Ballycullane, Glin, Co. Limerick, V94 K096