Client 4: Professional Bookkeepers Academy
The brief was to create a visual identity and brand for the Professional Bookkeepers Academy.
Janus Design created an identity that was conservative and professional and which represented a business that required responsibility and trust. Also, we ensured that this identity was engaging and approachable and did not appear too austere.
The logo is based on the Greek Goddess Athena, which is associated with mathematics.
Create a visual identity for the Professional Bookkeepers Academy
All printed promotional material
Digital promotional material
Trade show signage and banners
Graduation certificates and insignia medal
Tom really explored in depth with us what our vision was for the new business. He asked us to describe the target market but more importantly made us go into detail about why we are doing what we do. It was an excellent exercise because it meant we really had to dig deep and think about our plan. Tom then came up with a really strong theme and bold images that perfectly captured our vision. Having a brand in place from the beginning has enormously helped with the business development.