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Janus is a graphic design and branding business committed to working with clients in assisting to launch a new or grow an existing business. Initially our aim is to fully understand the clients business, their existing reputation, their competitors and what they want to achieve going forward. From the moment we commit to working with a client, we view the task ahead as a team effort. A great brand requires all aspects to have a strength or uniqueness that connect and appeal to customers. Believing an attractive visual identity will transform a mediocre product or service into a great brand with longevity is false – regardless of how beautiful or creamy we create a pepper sauce, if it is served with sausage, it will never be classed a steak dinner.
During the design phase we aim to create a visual identity that is attractive and appealing and also differentiates from our client’s competitors. We always strive to deliver a design that sits well with our client. We are well aware this has to be an identity our client has to live with for as long as the business exists. While we will advise and guide, we will never coerce a client into an identity they are not truly willing to embrace. However we will always push for the design solutions we feel have the greatest appeal to the client’s customers, this is a key element in building a successful brand. You may have learned life’s lesson in not judging the book by the cover but it is still the cover that ignites the initial attraction.
Maximising a visual identity is often the most challenging and where most time and finance is lost if the strategy is not properly researched and planned. Believing a great product or service with a striking visual identity will automatically lead to success is not always the reality. Connecting with customers and how best achieved can be a simple or complex process depending on many factors and the sector involved. We have 20 plus years experience in working with clients and the process in turning the fruits of their labour into successful brands. We have an in-dept understanding of advertising, marketing and educating through print, web, digital media, direct contact and customer referral generation.
Graphic Designer & Branding Consultant
Tom has over 20 years experience in his field. He is passionate about working with people and developing identity and brands for clients. Each client’s needs vary and he offers a comprehensive and complete service. Over the years Tom has acquired a depth of knowledge while working in diverse industries, both the private and public sector, ranging from retail, health, food, auto, cosmetic, construction, engineering, hospitality, financial, legal, fashion, agri, insurance, education, publications and community groups. Tom loves spending his spare time in the outdoors, especially cycling, hiking and kayaking . . . and indoors enjoying a good pint of Guinness or a rare Irish whiskey.
Web Developer & Digital Marketer
Noelle is the digital marketer of the group and has been working in the area since 2009. She works tirelessly to ensure clients are satisfied with her web development & marketing work and that they get great results. This is what motivates her to keep constantly up-to-date with current online developments. In her spare time she loves running, yoga, cookery and family walks.
Social Media Marketer and Software Engineer
Maurice has a background in Physics and software engineering and has an aptitude for solving real world business problems. He develops strategies to maximise social media as a vehicle to convey businesses ethos and profile, monitoring engagement and content delivery across multiple platforms. He enjoys learning about the world’s most innovative companies shaping tomorrow and spends free time exercising in the gym.