Welcome to Janus Design, Graphic Design & Branding Consultants Limerick

Understanding

Janus is a graphic design and branding business committed to working with clients in assisting to launch a new or grow an existing business. Initially our aim is to fully understand the clients business, their existing reputation, their competitors and what they want to achieve going forward. From the moment we commit to working with a client, we view the task ahead as a team effort. A great brand requires all aspects to have a strength or uniqueness that connect and appeal to customers. Believing an attractive visual identity will transform a mediocre product or service into a great brand with longevity is false – regardless of how beautiful or creamy we create a pepper sauce, if it is served with sausage, it will never be classed a steak dinner.

Design

During the design phase we aim to create a visual identity that is attractive and appealing and also differentiates from our client’s competitors. We always strive to deliver a design that sits well with our client. We are well aware this has to be an identity our client has to live with for as long as the business exists. While we will advise and guide, we will never coerce a client into an identity they are not truly willing to embrace. However we will always push for the design solutions we feel have the greatest appeal to the client’s customers, this is a key element in building a successful brand. You may have learned life’s lesson in not judging the book by the cover but it is still the cover that ignites the initial attraction.

Implementation

Maximising a visual identity is often the most challenging and where most time and finance is lost if the strategy is not properly researched and planned. Believing a great product or service with a striking visual identity will automatically lead to success is not always the reality. Connecting with customers and how best achieved can be a simple or complex process depending on many factors and the sector involved. We have 20 plus years experience in working with clients and the process in turning the fruits of their labour into successful brands. We have an in-dept understanding of advertising, marketing and educating through print, web, digital media, direct contact and customer referral generation.